Pharma NPP

Pharma NPP

What is Pharma NPP?

Pharmaceutical Non-Personal Promotion, also called Pharma NPP or ePromotion, is the leading method by which pharmaceutical companies reach health care providers.

While it minimizes face time between pharmaceutical reps and healthcare providers, it has proven to be more effective and, despite its name, more personal than sales rep visits.

How does Pharma NPP work?

Health care providers are reached via a variety of electronic means, such as e-mail, the Internet, interactive apps and programs, and eDetailing. Pharma NPP pulls health care providers in by providing education and valuable information, instead of pushing them with sales rep visits.

Why Pharma NPP?


Pharmaceutical Non-Personal Promotion is emerging as the most effective means to promote pharmaceuticals to busy healthcare providers. With the increase in “No-See” doctors offices,
the traditional sales rep model is becoming less practical and more costly.

On the other hand, 86% of physicians report using the Internet to access clinical information, and 80% use their smartphone in daily practice.

Health care providers are actively seeking out information on pharmaceuticals via electronic means. Pharma NPP serves to provide that information to health care providers to view at their leisure.

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Pharma NPP is Cost Effective

Want to save on costs while maximizing your company’s return on investment (ROI)?

Pharma NPP is the ideal model for pharmaceutical companies looking to cut costs on marketing. With Pharma NPP, metrics can be analyzed and adjusted in real time.

 

Physicians can be targeted using existing data and demographics, such as specialty, location, age, and educational background.

Digital marketers can then leverage data as it is collected, such as click-through rate, time spent watching a video, website engagement, preference to particular channels, e-mail response rate. In about 4-6 months, the most important metric, ROI, can be assessed.

Let Blitz Do the Work

Pharma NPP is the most effective way to navigate boundaries set by increasingly busy health care providers while maintaining a positive rapport and brand experience. By using NPP, we allow health care providers the freedom to educate themselves on their own terms with the option to schedule a sales rep visit. Pharma NPP makes it easy to improve and measure ROI because we target the right audience, at the right time, the right way.