Pharma NPP is Cost Effective
Want to save on costs while maximizing your company’s return on investment (ROI)?
Pharma NPP is the ideal model for pharmaceutical companies looking to cut costs on marketing. With Pharma NPP, metrics can be analyzed and adjusted in real time.
Physicians can be targeted using existing data and demographics, such as specialty, location, age, and educational background.
Digital marketers can then leverage data as it is collected, such as click-through rate, time spent watching a video, website engagement, preference to particular channels, e-mail response rate. In about 4-6 months, the most important metric, ROI, can be assessed.