Multi-Channel Marketing Pharma

Multi-Channel Marketing Pharma

What is Multi-Channel Marketing?

Multi-Channel Marketing (MCM) is the leading edge in pharmaceutical marketing to physicians. Multi-Channel Marketing employs a wide variety of communication channels to reach physicians based on key demographics, such as age, location, specialty, and preferred method of contact.

Why is Multi-Channel Marketing Important?

Today, a pharmaceutical company cannot be successful without a Multi-Channel Marketing strategy. Multi-channel marketing allows physicians to access information how they like, when they like.

 

MCM is More Effective than Sales Reps Alone

 

“No-See” physicians’ offices are on the rise and the number of pharmaceutical sales reps in the US has dropped 38% in the past 10 years. Fortunately, the use of other channels of communication have increased.

While it may seem less personal than a face-to-face encounter with a sales rep, physicians actually prefer having their own custom means to receive drug information.

 

Multi-Channel Marketing in a Digital Age

 

It’s no surprise that most of the channels used to reach physicians are digital. In fact, 80% of physicians have a desktop or laptop and a smartphone, and 66% of physicians use tablets in their daily practice to access drug information.

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Multi-Channel Marketing Strategies

At Blitz Research, we offer a huge variety of Multi-Channel Marketing solutions that are strategically selected to suit the needs and preferences of individual physicians.

Channels

We offer:

  • Electronic Continuing Medical Education (e-CME) Programs
  • Webinars
  • Phone or Video Calls
  • E-mail Lists
  • Educational Videos
  • Face-to-Face Meetings by Request
  • Call Center
  • 24/7 Live Nurse Hotline
  • Web Conferences
  • Games and Quizzes
  • Smartphone and Tablet Apps
  • HCP Social Media Networks

Smart Multi-Channel Marketing Solutions

 

Mutli-Channel Marketing has proven to be 30-50% more cost effective than rolling out a traditional sales force of office-to-office reps.

To maximize revenue and ROI, it is crucial to work with our research team to select the right channels for physicians. We will continue to analyze collected data, feedback and habits from physicians, tailoring the content they receive and helping them prescribe your product.